Kelly literally wrote the book on Search Marketing
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.
This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist.
Search Marketing offers insights into high-level fundamentals and advanced applications.
Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what markcompanies take a more controlled, intentional, and strategic approach to SEO and SEM.
The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
What people are saying about Search Marketing:
A groundbreaking guide that will transform the way you navigate the digital landscape. Whether you're a seasoned marketer or just dipping your toes into the world of search marketing, this book is your go-to resource for mastering the art of SEO and SEM.
Jim Lecinski
Associate Professor of Marketing at the Kellogg School of Management, Former Vice President Sales and Services, Google, Inc.
For marketers who have longed for an accessible, all-in-one package to truly comprehend and master the dynamics of SEO and SEM, your search ends here. With this book, you’ll find yourself not just understanding but confidently leading your business’s digital marketing efforts.
In the world of digital marketing, this book is not just an accessory – for me it’s a necessity.
Sabine Gutsche
Head of Marketing, Deutsche Leibrenten Grundbesitz AG
Kelly Cutler has masterfully crafted a comprehensive guide that demystifies the multifaceted world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Her expertise shines through as she breaks down the intricate strategies and techniques that drive online success in this space.
This book is a must-read for entrepreneurs, marketers, and business owners looking to maximize their online visibility and drive results.
Tanya Norwood
Chief Officer, Marketing and Membership for ASCP
Kelly Cutler has been my go-to expert for all things SEO for 15 years, and she’s finally sharing her knowledge with the world in this book. A must-read for both SEO newbies and experts looking to fine-tune their craft.
Ajay Goel
CEO of Gmass